Launches New ‘Love to Learn a Language’ National Television Advertising Campaign

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ARLINGTON, Va. -- Rosetta Stone Inc. (NYSE:RST), a leading provider of technology-based language learning solutions, today announced it is launching a new, national television advertising campaign aimed at anyone who has struggled to learn a language using traditional methods. The new campaign takes a refreshing and creative approach, playfully poking fun at traditional methods of language instruction while explaining it is possible to “love to learn a language” with the Rosetta Stone solution. Rosetta Stone will continue to run its successful direct response advertising in conjunction with these new spots. The campaign, called "Love to Learn a Language?," launches with three 30-second television spots titled “Motivation,” “Interaction,” and “Enjoyment” that portray comical, yet over-the-top language instructors explaining their teaching or methods to an interviewer. The spots were developed by Richmond, Va.-based creative shop The Martin Agency, which is acclaimed for their innovative work for clients such as GEICO, Hanes and UPS. The spots were directed by award-winning advertising and music video director Rocky Morton. The new spots are now airing on top national networks and will Buy Christian Louboutin Sandals
be available at RosettaStone.com beginning July 21. The spots are now available for viewing on the company’s Facebook page and YouTube channel at www.facebook.com/RosettaStone and www.youtube.com/RosettaStone. For more information please pr.rosettastone.com. The Rosetta Stone Approach to Language Learning With its proven method, innovative, versatile instruction and clever, easy-to-use program, Rosetta Stone creates an effective and engaging learning environment. Language learners develop everyday proficiency naturally, the same way people learn their first language – by linking new words to real-world objects and events. The Rosetta Stone Dynamic Immersion? method immediately teaches learners to think in a new language by connecting words with vivid imagery in real-life contexts to convey meaning. Learners are tested on new language knowledge at optimal intervals to ensure efficient retention. Life-like simulations provide the context learners need to produce completely new spoken or written language. Learners acquire reading and writing skills by associating letters and words with their new sounds and meanings. They become proficient in understanding the new language through exposure to native speakers and meaning derived from relevant context. Instant feedback is provided within a carefully sequenced structure to ensure learning success. About Rosetta Stone Rosetta Stone Inc. is changing the way the world learns languages. Rosetta Stone provides interactive solutions that are acclaimed for the speed and power to unlock the natural language-learning Cheap Christian Louboutin Overknee Boots
ability in everyone.